CMABcentral
CALIFORNIA MILK ADVISORY BOARD
New Board Member Orientation
March 16, 2018
9:00 a.m. – 3:00 p.m
2018
AGENDA
John Talbot
9:00 - 9:15 a.m.
Welcome & Introductions
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Agenda
Dennis Manderfield
9:15 - 9:45 a.m.
CMAB Marketing Order
Bagley-Keene Open Meeting Act
CDFA Oversight of CMAB
Jim Jones
9:45 - 10:15 a.m.
CMAB Administrative Overview
10:30 - 12:00 noon
Organizational Structure of the CMAB
Board Member responsibilities
Five-Year plan
John Talbot
Lunch
12:00 noon - 12:30 p.m.
Marketing Team
Bob Carroll
Jim Dimataris
Michael Freeman
Jennifer Giambroni
Kris Costa
12:30 - 2:30 p.m.
CMAB Program Overviews
Retail/Foodservice/International
Processor
Advertising
Consumer and Trade Communications
Producer Communications
2:30 - 3:00 p.m.
Q&A