CALIFORNIA MILK ADVISORY BOARD

 

New Board Member Orientation

  March 16, 2018  

9:00 a.m. – 3:00 p.m

2018

AGENDA

John Talbot

9:00 - 9:15 a.m.

Welcome & Introductions

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Agenda

Dennis Manderfield

9:15 - 9:45 a.m.

CMAB Marketing Order
Bagley-Keene Open Meeting Act
CDFA Oversight of CMAB

Jim Jones

9:45 - 10:15 a.m.

CMAB Administrative Overview

10:30 - 12:00 noon

Organizational Structure of the CMAB

Board Member responsibilities

Five-Year plan

John Talbot

Lunch

12:00 noon - 12:30 p.m.

Marketing Team

Bob Carroll

Jim Dimataris

Michael Freeman

Jennifer Giambroni

Kris Costa

12:30 - 2:30 p.m.

CMAB Program Overviews

Retail/Foodservice/International

Processor

Advertising

Consumer and Trade Communications 

Producer Communications

2:30 - 3:00 p.m.

Q&A

 

OFFICE

1st Floor Training Room

2316 Orchard Parkway, Tracy, CA 95377